If you are starting with a blog, there are some basics you must ensure.
- Have a popular theme for a well-defined public (study it before you start and see what public really wants and how they want to receive it)
- Have a list of inspiration sources (follow people and brands on Twitter, Facebook, follow other blogs aso)
- Have a blog planner (define what posts you want to write and when you want to write them)
- Create specific goals/KPIs (define what type of engagement you seek – clicks, comments, bonding etc.) and frequency of measurement
Just for you to start having a peek in blog planning, here’re a couple of free templates that you may use at the beginning… After a while, you’ll create your own :)!